Matching Motives and Incentives to Combat Tire Pressure Neglect

Mike Yeomans, University of Chicago, USA
David Herberich, University of Chicago, USA
Tire pressure neglect is important and widespread, and we encouraged tire inflation in a field experiment. Information had almost no effect on inflation rates while even small incentives encouraged inflation at rates far exceeding their size. The power of incentives was moderated by framing, consistent with an “overjustification effect”.
[ to cite ]:
Mike Yeomans and David Herberich (2013) ,"Matching Motives and Incentives to Combat Tire Pressure Neglect", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.