A View to a Choice: the Effects of Lateral Visual Field on Choosing Between Healthy Versus Unhealthy Food Options

Marisabel Romero, University of South Florida, USA
Dipayan Biswas, University of South Florida, USA
The results of four studies show that there is greater preference for the healthy (vs. unhealthy) food option when it is placed on the left (vs. right) visual field of consumers. In essence, there is global (local) processing for items on the left (right) visual fields, with implications for self-control.
[ to cite ]:
Marisabel Romero and Dipayan Biswas (2013) ,"A View to a Choice: the Effects of Lateral Visual Field on Choosing Between Healthy Versus Unhealthy Food Options", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.