Giving Time Vs. Giving Money: Which Is Better For Moral Cleansing?

Jing Wan, University of Toronto, Canada
Pankaj Aggarwal, University of Toronto, Canada
In three studies, we demonstrate that compensating by donating money (vs. volunteering time) following a transgression allows the transgressor to feel less guilty about the past immoral behaviour and to evaluate it less harshly, particularly if the compensation occurs in a domain different than the initial transgression.
[ to cite ]:
Jing Wan and Pankaj Aggarwal (2013) ,"Giving Time Vs. Giving Money: Which Is Better For Moral Cleansing?", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.