The Cyborg Self, the Tethered Life: the Meanings of Virtual Spaces and Portable Devices in Consumer Narratives

Tifani Wiyanto, Queensland University of Technology, Australia
Edwina Luck, Queensland University of Technology, Australia
Shane Mathews, Queensland University of Technology, Australia
We examine the implications of continuous access to virtual spaces through portable devices on consumer self. Portable devices are significant conduits to demarcate and synthesize consumers’ physical and virtual selves. Consumers’ cyborg self and life tethered to virtual spaces signifies a liberatory mode of being to attain self-narrative goals.
[ to cite ]:
Tifani Wiyanto, Edwina Luck, and Shane Mathews (2013) ,"The Cyborg Self, the Tethered Life: the Meanings of Virtual Spaces and Portable Devices in Consumer Narratives", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.