Exploring the Psychological Mechanism Behind Exclusionary Reactions to Foreign Companies: the Questions of Who and Why

Shirley Y. Y. Cheng, Hong Kong Baptist University, Hong Kong, China
Melody M. Chao, Hong Kong University of Science and Technology, Hong Kong, China
Franki Kung, University of Waterloo, Canada
Jessica Y. Y. Kwong, Chinese University of Hong Kong, Hong Kong, China
Two studies show that international conflict events lead to exclusionary reactions toward foreign companies only among consumers with high social essentialism. This contributes to the animosity literature by showing the social-cognitive underpinning of animosity and contributes to ongoing debate in social psychology as on whether essentialist belief influences intergroup relations.
[ to cite ]:
Shirley Y. Y. Cheng, Melody M. Chao, Franki Kung, and Jessica Y. Y. Kwong (2013) ,"Exploring the Psychological Mechanism Behind Exclusionary Reactions to Foreign Companies: the Questions of Who and Why", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.