Trigger Healthy: How Samples Can Create a Healthy Shopping Momentum

Aner Tal, Cornell University, USA
Brian Wansink, Cornell University, USA
Samples may guide consumer choice towards consistent products. Specifically, healthy/unhealthy samples in a grocery setting may lead to healthier/less healthy shopping baskets. We demonstrate this in a lab and field setting. These findings suggest consumers may display consistent shopping behavior even with product choices that are situationally determined. 
[ to cite ]:
Aner Tal and Brian Wansink (2013) ,"Trigger Healthy: How Samples Can Create a Healthy Shopping Momentum", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.