Long Description Means Big Item: When Attributes of Product Presentation Are Misattributed to the Item Itself

Michael Giblin, University of Florida, USA
Aner Tal, Cornell University, USA
Brian Wansink, Cornell University, USA
Joanna Ladzinski, Cornell University, USA
Information found in product presentation can be extraneous and unrelated to the product's qualities. The length of a food's menu description, for instance, is unrelated to the size of the portion. In two studies we demonstrate that consumers misattribute characteristics of product presentation as characteristic of the product itself.
[ to cite ]:
Michael Giblin, Aner Tal, Brian Wansink, and Joanna Ladzinski (2013) ,"Long Description Means Big Item: When Attributes of Product Presentation Are Misattributed to the Item Itself", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.