Altruistic Behavior, Egoistic Choice

Adelle Xue Yang, University of Chicago, USA
Christopher Hsee, University of Chicago, USA
Oleg Urminsky, University of Chicago, USA
In three studies, we found that participants exerted more effort on a laborious task if they had to donate their earnings from the task to others than if they could keep the earnings, but that when given a choice between donating the earnings or keeping it, most would keep it.
[ to cite ]:
Adelle Xue Yang, Christopher Hsee, and Oleg Urminsky (2013) ,"Altruistic Behavior, Egoistic Choice", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.