Fear Not, For You Can Help! the Effect of Fear of Failure and Self-Construal on Charitable Giving

Lale Okyay-Ata, Koç University, Turkey
Zeynep Gürhan-Canli, Koç University, Turkey
The present research investigates people’s tendency to embrace others in response to feeling threatened by a specific self-threat, fear of failure. Using a charitable giving context, three experiments analyze the moderating effects of self-construal and loss of personal control, and the mediating effect of perceived social support.
[ to cite ]:
Lale Okyay-Ata and Zeynep Gürhan-Canli (2013) ,"Fear Not, For You Can Help! the Effect of Fear of Failure and Self-Construal on Charitable Giving ", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.