Shiny Happy Chickens Tasting Good: Ethical Company Practices Affect Consumer Experience

Aner Tal, Cornell University, USA
Brian Wansink, Cornell University, USA
The ethicality of company behavior and food-production has received increasing prominence in the public eye over the past years. The current study shows that the ethics of production influences consumers’ product experience. We suggest that such enhanced experience may be a case of conceptual consumption.
[ to cite ]:
Aner Tal and Brian Wansink (2013) ,"Shiny Happy Chickens Tasting Good: Ethical Company Practices Affect Consumer Experience", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.