Working Out Consumption: Designing a Robust Information Intervention For Healthful Eating

Indranil Goswami, University of Chicago, USA
Oleg Urminsky, University of Chicago, USA
We find that providing exercise equivalents by highlighting time required to burn the calorie consumed in a chosen food item significantly reduces consumption relative to when no information is provided. Merely disclosing calorie information has more mixed results, and we find no effects of health goals or New Year’s resolutions.
[ to cite ]:
Indranil Goswami and Oleg Urminsky (2013) ,"Working Out Consumption: Designing a Robust Information Intervention For Healthful Eating", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.