Effects of Construal Level on Omission Detection and Multiattribute Evaluation

Helene Deval, Dalhousie University, Canada
Bruce E. Pfeiffer, University of New Hampshire, USA
Frank R. Kardes, University of Cincinnati, USA
Douglas R. Ewing, Bowling Green State University, USA
Xiaoqi Han, University of Alaska Fairbanks, USA
Maria L Cronley, Miami University, USA
People often rely on limited readily available information, neglecting missing information. Insensitivity to missing information results in inappropriately extreme judgments. This research investigates the effects of psychological distance on omission detection, providing a critical test of differing predictions derived from construal level theory and omission neglect theory.
[ to cite ]:
Helene Deval, Bruce E. Pfeiffer, Frank R. Kardes, Douglas R. Ewing, Xiaoqi Han, and Maria L Cronley (2013) ,"Effects of Construal Level on Omission Detection and Multiattribute Evaluation", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.