Effect of Nicotine Consumption on Risk Taking: a Study of Gambling Behavior

Richard Yalch, Foster School, University of Washington, USA
Shaun Maurer, Foster School, University of Washington, USA
Maria French, Foster School, University of Washington, USA
Ryan Rathbone, Foster School, University of Washington, USA
Research has established a high association between cigarette smoking and risky behaviors such as reckless driving but has not demonstrated causality via a true experiment. Individuals intercepted immediately before or after consuming a cigarette gambled for real money. The results show that nicotine consumption increases risk taking.
[ to cite ]:
Richard Yalch, Shaun Maurer, Maria French, and Ryan Rathbone (2013) ,"Effect of Nicotine Consumption on Risk Taking: a Study of Gambling Behavior ", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.