Natural Consumer

Maria Kniazeva, University of San Diego, USA
To explore the concept of “natural consumer” I turn to the product that represents “the very substance of the natural world” (Wilk 2006) - drinking water. Narratives on the labels of bottled water inform the study. The research objective is to conceptualize the natural way of living as taught by marketers.
[ to cite ]:
Maria Kniazeva (2013) ,"Natural Consumer", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.