Which Product to Retain? the Effect of Product-Related Versus Person-Related Product Features

Liad Weiss, Columbia University, USA
Daniel Bartels, Columbia University, USA
How do preferences differ for choices about product retention—choice among products that consumers own—versus acquisition—choice among unowned products? We propose that in retention consumers care more about product features that are usually used to describe people (e.g. creativity) versus features that distinctly apply to products (e.g., portability).
[ to cite ]:
Liad Weiss and Daniel Bartels (2013) ,"Which Product to Retain? the Effect of Product-Related Versus Person-Related Product Features", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.