Gender Differences in Purchase Attachment Resulting From Loneliness

Sarah Roche, University of Texas at San Antonio, USA
David H. Silvera, University of Texas at San Antonio, USA
Not all purchases are incorporated into the extended self equally. Our findings indicate that loneliness and gender interact to predict differential attachment to material and experiential purchases. When they are lonely, men shift their attachment toward experiential purchases and women shift their attachment toward material purchases.
[ to cite ]:
Sarah Roche and David H. Silvera (2013) ,"Gender Differences in Purchase Attachment Resulting From Loneliness", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.