Exploring Boundary Conditions For Motor Fluency Effects

Virginie Maille, SKEMA Business School, France
Maureen Morrin, Temple University, USA
Prior research has demonstrated that individuals prefer haptic objects oriented toward the limb(s) dedicated to act upon them, even without an intention to act. We show that, when added as collateral objects in a product advertisement, such objects can also influence the evaluation of the advertised product, even if totally unrelated.
[ to cite ]:
Virginie Maille and Maureen Morrin (2013) ,"Exploring Boundary Conditions For Motor Fluency Effects", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.