Ingroup-Outgroup Asymmetry For Donations of Time Versus Money

Frank May, University of South Carolina, USA
Ashwani Monga, University of South Carolina, USA
In this research, we examine ingroup-outgroup asymmetry for donations of time versus money. We find that that people are more willing to donate the resource that is more "me" to ingroup members versus outgroup members. Furthermore, perceptions of fit or appropriateness mediate this relationship.
[ to cite ]:
Frank May and Ashwani Monga (2013) ,"Ingroup-Outgroup Asymmetry For Donations of Time Versus Money", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.