To Pursue Or Not to Pursue: the Impact of Group Identification on Individual Goal Pursuit

Katina Kulow, University of South Carolina, USA
Thomas Kramer, University of South Carolina, USA
Kara Bentley, University of South Carolina, USA
We examine the impact of group identification on individual goal pursuit. We show that when an interdependent (vs. independent) group member highly identifies with its group, the vicarious goal fulfillment of the individual’s goals, resulting from the group’s successes, will result in disengagement from continued individual goal pursuit.
[ to cite ]:
Katina Kulow, Thomas Kramer, and Kara Bentley (2013) ,"To Pursue Or Not to Pursue: the Impact of Group Identification on Individual Goal Pursuit", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.