Coping With Disgusting Consumption: Managing Threats From Self and Others

Kivy Weeks, University of Connecticut, USA
This research investigates disgust associated with consumption. It proposes that disgust poses both personal and social threats that consumers must manage. Using a netnographic method, eleven themes for how individuals cope with disgusting consumption on a cloth diapering discussion board are identified. These themes support a dual-threat conceptualization.
[ to cite ]:
Kivy Weeks (2013) ,"Coping With Disgusting Consumption: Managing Threats From Self and Others ", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.