Luck and the Endowment Effect: a Context of Application of the “Possession-Self Link"

Yan Meng, Baruch College, CUNY, USA
Ana Valenzuela, Baruch College, CUNY, USA/Universitat Pompeu Fabra, Spain
Three studies show that the possession-self link is strengthened through “good luck” associations. A strengthened link results in a product being perceived as having a higher value, which lowers the willingness to trade the product for money and impacts the endowment effect.
[ to cite ]:
Yan Meng and Ana Valenzuela (2013) ,"Luck and the Endowment Effect: a Context of Application of the “Possession-Self Link"", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.