Nutrition Information on Food Menu: Nutrition Involvement and Message Framing Effects

SoYeon Kwon, Purdue University, USA
Sejin Ha, Purdue University, USA
What is an effective calorie labeling strategy that would help consumers to make a healthy food choice? To answer this question, this study examined different ways of presenting calorie information of a combo meal. The extent to which it is moderated by nutrition involvement is also examined.
[ to cite ]:
SoYeon Kwon and Sejin Ha (2013) ,"Nutrition Information on Food Menu: Nutrition Involvement and Message Framing Effects", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.