Do Thoughts of Money Influence Peoples’ Health Risk Perceptions?

Johannes C. Bauer, University of St. Gallen, Switzerland
Jochim Hansen, University of Salzburg, Austria
Vicki G. Morwitz, New York University, USA
This research contributes to the psychology of money by showing that merely thinking of money can influence peoples’ health risk perceptions. We provide an emotional account for why thoughts of money make people feel more optimistic about health risks and identify boundary conditions for the effects of money priming.
[ to cite ]:
Johannes C. Bauer, Jochim Hansen, and Vicki G. Morwitz (2013) ,"Do Thoughts of Money Influence Peoples’ Health Risk Perceptions?", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.