Working Against the Clock: Predicting Responses to Deadline Goal Failure

Yael Zemack-Rugar, Virginia Tech, USA
Canan Corus, Pace University, USA
Rebecca Rabino, Virginia Tech, USA
David Brinberg, Virginia Tech, USA
We examine consumer responses to deadline goal failure by developing and validating a new domain-specific scale (Studies 1 and 2) which predicts responses to real-life (academic) deadline-goal failure (Study 3). We consolidate previous contradicting findings on goal setting and goal failure by using our scale as a new moderator.
[ to cite ]:
Yael Zemack-Rugar, Canan Corus, Rebecca Rabino, and David Brinberg (2013) ,"Working Against the Clock: Predicting Responses to Deadline Goal Failure", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.