When Social Comparison Is Demotivating For Goal Achievement

Elaine Chan, Tilburg University, The Netherlands
Barbara Briers, Tilburg University, The Netherlands
While the social comparison literature has mostly discussed the positive role of upward social comparison on motivation, this research provides new insights and shows that holding the distance between the self and the superior others the same, observing a superior other achieving the goal can be demotivating.
[ to cite ]:
Elaine Chan and Barbara Briers (2013) ,"When Social Comparison Is Demotivating For Goal Achievement", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.