Understanding Global Impact and Voluntary Simplifier Lifestyles: a Value-Orientation Perspective of Anti-Consumption

Sadia Yaqub Khan, Cardiff University, UK
Mirella Yani-de-Soriano, Cardiff University, UK
The paper compares the value orientation of two conceptually different anti-consumption lifestyles: Voluntary Simplifier (VS) and Global Impact (GI). The results show the two groups have a positive relationship with the value of universalism, but while VS are self-directed, GI are not. Neither VS nor GI are associated with the value of security.
[ to cite ]:
Sadia Yaqub Khan and Mirella Yani-de-Soriano (2013) ,"Understanding Global Impact and Voluntary Simplifier Lifestyles: a Value-Orientation Perspective of Anti-Consumption", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.