Dynamics of Marketplace Inclusion and Consumption in Bazaars As Other Retail Spaces

Handan Vicdan, Emlyon Business School, France
A. Fuat Firat, University of Texas - Pan American, USA
We explore the dynamics of consumption in traditional lower class bazaars, and how they are now redesigned to include upper classes in Turkey. We study construction of a retail space and discover the means through which lower and upper classes construct their space in the bazaar.
[ to cite ]:
Handan Vicdan and A. Fuat Firat (2013) ,"Dynamics of Marketplace Inclusion and Consumption in Bazaars As Other Retail Spaces", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.