Self-Affirmation Can Enable Goal Disengagement

Kathleen Vohs, University of Minnesota, USA
Ji Kyung Park, University of Delaware, USA
Brandon Schmeichel, Texas A&M University, USA
Much research has shown that after being self-affirmed, people respond to challenges in productive ways. The current research demonstrates that self-affirmation also can deflate motivation and performance. Four experiments demonstrate that being self-affirmed and then attempting a task potholed with setbacks and failure led people to retreat from the goal.
[ to cite ]:
Kathleen Vohs, Ji Kyung Park, and Brandon Schmeichel (2013) ,"Self-Affirmation Can Enable Goal Disengagement ", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.