Making an Impact on the Self: How Sounds and Colors Increase Goal Engagement

Maferima Touré-Tillery, University of Chicago, USA
Ayelet Fishbach, University of Chicago, USA
When people take actions that are perceptually more versus less impactful, such as writing in bright colors, the actions are seen as more diagnostic of the self. Consequently, we find that perceptually impactful actions lead people to better adhere to valued goals.
[ to cite ]:
Maferima Touré-Tillery and Ayelet Fishbach (2013) ,"Making an Impact on the Self: How Sounds and Colors Increase Goal Engagement", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.