An Attributional Explanation of Consumers’ Unexpected Attitudes and Behavior Toward Poor-Nutritional Products, With Implications For Childhood Obesity

Claudia Dumitrescu, Whitworth University, USA
Renée Shaw Hughner, Arizona State University, USA
Clifford J. Shultz, II, Loyola University Chicago, USA
This study (1) advances an alternative psychological mechanism, which explains unexpected consumers’ attitudes and behavior; (2) proposes a mediating role of attributions of responsibility between government regulation and product satisfaction; (3) offers a new conceptualization of the government regulation construct (i.e., moderator of attributions of responsibility/self-serving bias).
[ to cite ]:
Claudia Dumitrescu, Renée Shaw Hughner, and Clifford J. Shultz, II (2013) ,"An Attributional Explanation of Consumers’ Unexpected Attitudes and Behavior Toward Poor-Nutritional Products, With Implications For Childhood Obesity", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.