Jujutsu For Compulsive Buyers: Arousal in Shopping Situations Can Be Used to Strengthen Self-Control

Benjamin G. Serfas, University of Vienna, Austria
Oliver B. Büttner, University of Vienna, Austria
Arnd Florack, University of Vienna, Austria
This research examines affective processes that underlie compulsive buying and how they can be used for interventions that strengthen self-control. The results show that compulsive buyers experience stronger arousal in shopping situations. Implementation intentions with affective arousal as critical cue helped compulsive buyers to focus their attention.
[ to cite ]:
Benjamin G. Serfas, Oliver B. Büttner, and Arnd Florack (2013) ,"Jujutsu For Compulsive Buyers: Arousal in Shopping Situations Can Be Used to Strengthen Self-Control", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.