Nutrition Information As Cultural Contaminant

Pierrick Gomez, Reims Management School and University Paris Dauphine, France
Carlos J. Torelli, University of Minnesota, USA
We predict and found that hedonistic cultures (e.g., French) perceive nutrition information as a cultural contaminant because it is associated with utilitarian symbols. Three experiments conducted in France, which places strong emphasis on the pleasure of eating, examine the cognitive and evaluative consequences of feelings of cultural contamination.
[ to cite ]:
Pierrick Gomez and Carlos J. Torelli (2013) ,"Nutrition Information As Cultural Contaminant", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.