Online Ordering For Healthier Eating: a Field Experiment

Eric VanEpps, Carnegie Mellon University, USA
Julie Downs, Carnegie Mellon University, USA
George Loewenstein, Carnegie Mellon University, USA
Using an original internet-based food ordering system implemented in a field setting with office workers, we experimentally test the conditions under which consumers can be nudged to order healthier (i.e., lower calorie) lunches by tracking the orders of individuals over multiple weeks.
[ to cite ]:
Eric VanEpps, Julie Downs, and George Loewenstein (2013) ,"Online Ordering For Healthier Eating: a Field Experiment", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.