Aging Well Differently: Desired Aging Well and Its Influence on the Consumption of People Aged From 50 to 65

Eloise Senges, Université Paris-Dauphine, Centre de recherche DRM-UMR-CNRS 7088, France
Denis Guiot, Université Paris Dauphine, Centre de recherche DRM-UMR-CNRS 7088, France
Ziad Malas, Université Toulouse III Paul Sabatier, LGCO, France
Aging well is now a key issue for senior marketing, yet this concept remains little investigated by consumer research. This study provides a reliable and valid measurement instrument for Desired Aging Well in three dimensions (physical, psychological and social). Its influence on consumer behavior is tested on French senior population.
[ to cite ]:
Eloise Senges, Denis Guiot, and Ziad Malas (2013) ,"Aging Well Differently: Desired Aging Well and Its Influence on the Consumption of People Aged From 50 to 65", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.