The End of Stigma? Understanding the Dynamics of Legitimization in the Context of Tv Series Consumption

Stephanie Feiereisen, City University London, UK
Dina Rasolofoarison, Aston University, UK
Kristine De Valck, HEC Paris, France
Julien Schmitt, Aston University, UK
This research contributes to prior work on stigmatization by looking at stigmatization and legitimization as social processes in the context of TV series consumption. Using in-depth interviews, we show that the dynamics of legitimization are complex and accompanied by the reproduction of existing stigmas and creation of new stigmas.
[ to cite ]:
Stephanie Feiereisen, Dina Rasolofoarison, Kristine De Valck, and Julien Schmitt (2013) ,"The End of Stigma? Understanding the Dynamics of Legitimization in the Context of Tv Series Consumption", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.