Sexual Script Development in the Media

Elizabeth Crosby, University of Wisconsin - La Crosse, USA
This research explores African-American women’s experiences with sexual scripts. I unpack the relationship between sexual stereotypes and consumption. Specifically, I examine how sexual stigmatization affects African-American women and how they manage the stereotypes. I offer a more comprehensive understanding of the role of consumption in sexual stigmatization.
[ to cite ]:
Elizabeth Crosby (2013) ,"Sexual Script Development in the Media", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.