Regifting Redefined: the Giver’S and the Receiver’S Perspective

Burcak Ertimur, Fairleigh Dickinson University, USA
Caroline Lego Munoz, Fairleigh Dickinson University, USA
James Hutton, Fairleigh Dickinson University, USA
This research examines the phenomenon of regifting, giving a gift that one has received to someone else. We develop a consumer-based understanding of regifting, considering the multiple roles consumers may assume in such exchanges. Our findings support the notion that we should contextualize regifting beyond the dyadic gift exchange model.
[ to cite ]:
Burcak Ertimur, Caroline Lego Munoz, and James Hutton (2013) ,"Regifting Redefined: the Giver’S and the Receiver’S Perspective", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.