What About Me? Empirical Evidence of Consumer Envy and Destructive Envy Behavior

Inga Wobker, Zeppelin University, Germany
Isabella Maria Kopton, Zeppelin University, Germany
Peter Kenning, Zeppelin University, Germany
In everyday economic life, consumers are often treated differently. As a consequence consumer envy may result if treated worse. As envy is often associated with destructive behaviors for instance lower willingness-to-cooperate, surprisingly little research on consumer envy has been done. This study provides insight into this important issue.
[ to cite ]:
Inga Wobker, Isabella Maria Kopton, and Peter Kenning (2013) ,"What About Me? Empirical Evidence of Consumer Envy and Destructive Envy Behavior", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.