Examining the Predictors of Sports Team Attachment

Andrew Bennington, University of Minnesota, USA
Aaron M. Sackett, University of St. Thomas, USA
A better understanding of the causes and consequences of sports team attachment may have positive implications for strengthening brand loyalty. In this series of studies, we sought to examine the relationship between sports fanaticism and several potential factors including the illusion of control, nostalgia, and need for belonging.
[ to cite ]:
Andrew Bennington and Aaron M. Sackett (2013) ,"Examining the Predictors of Sports Team Attachment", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.