Financial Constraint Induces a Shift Toward Material Versus Experiential Purchases Through Long Term Focus

Stephanie M. Tully, New York University, USA
Hal E. Hershfield, New York University, USA
Tom Meyvis, New York University, USA
Consumers’ allocation of resources to material versus experiential purchases can substantially influence their happiness. The current research finds that feelings of financial constraint systematically affect this allocation by increasing consumers’ concern about the durability of their purchase, which in turn shifts their preference toward material options.
[ to cite ]:
Stephanie M. Tully, Hal E. Hershfield, and Tom Meyvis (2013) ,"Financial Constraint Induces a Shift Toward Material Versus Experiential Purchases Through Long Term Focus", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.