The Extended Parental Self: Gender Differences in Parental Spending on Sons Vs. Daughters

Lambrianos Nikiforidis, University of Texas at San Antonio, USA
Ashley Rae, University of Texas at San Antonio, USA
Kristina M. Durante, University of Texas at San Antonio, USA
Do parents favor spending on sons or daughters? Drawing on theory and research on the extended self, we show that women spend on daughters and men spend on sons. Additional findings show that this effect is linked to viewing children of concordant gender as an extension of one’s own identity.
[ to cite ]:
Lambrianos Nikiforidis, Ashley Rae, and Kristina M. Durante (2013) ,"The Extended Parental Self: Gender Differences in Parental Spending on Sons Vs. Daughters", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.