The Influence of Time-Interval Descriptions on Goal-Pursuit Decisions

Nira Munichor, Hebrew University of Jerusalem, Israel
Robyn A. LeBoeuf , University of Florida, USA
We find that people are more likely to pursue goals when the time allotted to goal pursuit is described by extents ("in 2 months") rather than dates ("by June 23"). This may happen because extents prompt a greater focus on the distant future and on long-term consequences of goal completion.
[ to cite ]:
Nira Munichor and Robyn A. LeBoeuf (2013) ,"The Influence of Time-Interval Descriptions on Goal-Pursuit Decisions", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.