Mechanical Turk 2.0: Issues, Limitations, & Solutions For Collecting Data

Joseph Goodman, Washington University in St. Louis, USA
Consumer research has seen a dramatic increase in the use of Mechanical Turk (MTurk). Research has recently discussed the benefits and reliability of MTurk data, yet important questions remain. We will discuss some of these issues and limitations faced by consumer researchers, and propose possible solutions.
[ to cite ]:
Joseph Goodman (2013) ,"Mechanical Turk 2.0: Issues, Limitations, & Solutions For Collecting Data", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.