If You Feel Empty, You Spend More Money on Yourself and Less on Giving to Others

Danit Ein-Gar, Tel-Aviv University, Israel
Liat Levontin, Interdisciplinary Center, Herzliya, Israel
Angela Lee, Northwestern University, USA
Across five studies, we show that the act of emptying (vs. filling) coat pockets, a glass jar etc. triggers self- replenishing behaviors, such as purchasing products, and curbs resource expenditure behaviors, such as donating to charities. The mere act of emptying triggers resource deficit experiences and activates self-conservation coping strategies.
[ to cite ]:
Danit Ein-Gar, Liat Levontin, and Angela Lee (2013) ,"If You Feel Empty, You Spend More Money on Yourself and Less on Giving to Others", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.