The Wireless Good Samaritan: Pro-Social Behavior in Mobile Networks

Jayson Jia, Stanford University, USA
Xianchi Dai, Chinese University of Hong Kong, Hong Kong, China
Jianmin Jia, Chinese University of Hong Kong, Hong Kong, China
Combining verifiable behavior, between-condition experimental manipulations, and big network data, in 3 studies involving 10,000 subjects connected to 330,000 subscribers in a telecommunications network, we find that higher social status in a mobile network causes less pro-social behavior, in contexts ranging from donations to recycling to helping strangers.
[ to cite ]:
Jayson Jia, Xianchi Dai, and Jianmin Jia (2013) ,"The Wireless Good Samaritan: Pro-Social Behavior in Mobile Networks", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.