Close, Yet So Far Away: the Influence of Temporal Distance on Mobile Promotion Redemption During a Shopping Experience

Daniel Sheehan, Georgia Tech, USA
Koert Van Ittersum, University of Groningen, The Netherlands
Customer-facing technology offers retailers more flexibility as to when to present shoppers with promotions during a shopping experience. Consistent with temporal construal theory, we demonstrate that the perceived temporal distance between a promotional offer and the promoted product influences redemption and a shopper’s evaluation of the promoted product.
[ to cite ]:
Daniel Sheehan and Koert Van Ittersum (2013) ,"Close, Yet So Far Away: the Influence of Temporal Distance on Mobile Promotion Redemption During a Shopping Experience", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.