Smart Phones, Bad Decisions? the Impact of In-Store Mobile Technology Use on Consumer Decisions

Michael Sciandra, University of Pittsburgh, USA
Jeff Inman, University of Pittsburgh, USA
We investigate lay beliefs of in-store mobile technology use and examine how mobile devices alter decisions. While consumers understand the positive implications of these devices, it appears they are unaware of the negatives. Specifically, mobile use leads to more unplanned purchases, more forgotten items, longer shopping times, and additional trips.
[ to cite ]:
Michael Sciandra and Jeff Inman (2013) ,"Smart Phones, Bad Decisions? the Impact of In-Store Mobile Technology Use on Consumer Decisions", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.