Healthful Food Decision-Making At the Point of Purchase: an Update on Nutrition Labeling

Joerg Koenigstorfer, Technische Universität München, Germany
Grażyna Wąsowicz-Kiryło, University of Warsaw, Poland
Małgorzata Styśko-Kunkowska, University of Warsaw, Poland
Andrea Groeppel-Klein, Saarland University, Germany
Numeric nutrition information that is implemented at a constant position on the front of food packages increases visual attention to the labeling during shopping trips. The healthfulness of food choices is unaffected. However, consumers make more healthful choices when traffic light color-coding and health marks are added to the labeling.
[ to cite ]:
Joerg Koenigstorfer, Grażyna Wąsowicz-Kiryło, Małgorzata Styśko-Kunkowska, and Andrea Groeppel-Klein (2013) ,"Healthful Food Decision-Making At the Point of Purchase: an Update on Nutrition Labeling", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.