Details to Spare: the Effects of Product Risk Disclosure on Consumer Evaluations of Brands and Product Manufacturers

Cassandra Davis, University of Arkansas, USA
We find that the social contract between consumers and manufacturers is impaired when manufacturers provide inadequate product risk disclosure but that manufacturers receive little reward for copious risk disclosure. We also find that brand perceptions are negatively affected by the inclusion of product risk disclosure. Evoked fear mediates these relationships.
[ to cite ]:
Cassandra Davis (2013) ,"Details to Spare: the Effects of Product Risk Disclosure on Consumer Evaluations of Brands and Product Manufacturers", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.