Can Sensory Stimulation Decrease Rumination? An Exploration of the Influence of Senses on Repeated Mental Simulation

Gaël Bonnin, Reims Management School, France
Alain Goudey, Reims Management School, France
Although rumination has important consequences for consumers, little is known about the means to decrease its intensity. In two studies we show that visual ambiance (study 1) and scent and music (study 2) can decrease rumination. Two processes that could explain these results are proposed: emotional activation and physiological activation.
[ to cite ]:
Gaël Bonnin and Alain Goudey (2013) ,"Can Sensory Stimulation Decrease Rumination? An Exploration of the Influence of Senses on Repeated Mental Simulation", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.